Broad based study of hotel loyalty programs : the development and trends.

• المؤلفون الرئيسيون: Tan, Si Hui., Teh, Ling Wei., Teo, Cheryl Ying Ling.
• مؤلفون آخرون: Leong, Choon Chiang
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing::Customer services
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/10460

This broad based study traces the development of hotel loyalty programs and identifies the recent hotel industry trends. The regional managements of 2 hotel chains in Singapore were interviewed and their future directions were discussed - toward increased personalization and experiential rewards.