Procter & Gamble : oral care in China.
The report will begin by looking at the current situation of the oral care industry in China followed by a detailed analysis of the marketing strategies that P&G embarked on for its oral care brands in China. The P&G marketing strategies will then be compared with its closest competitors in...
محفوظ في:
| المؤلفون الرئيسيون: | , , |
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| مؤلفون آخرون: | |
| التنسيق: | Final Year Project |
| منشور في: |
2008
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| الوصول للمادة أونلاين: | http://hdl.handle.net/10356/10451 |
| الوسوم: |
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sg-ntu-dr.10356-104512023-05-19T07:23:09Z Procter & Gamble : oral care in China. Ivina. Siti Rohani Mohamed Idris. Tan, David Jia Wei. Gupta, Vivek Nanyang Business School DRNTU::Business::Industries and labor The report will begin by looking at the current situation of the oral care industry in China followed by a detailed analysis of the marketing strategies that P&G embarked on for its oral care brands in China. The P&G marketing strategies will then be compared with its closest competitors in the toothpaste and toothbrush markets. These competitors include international players, Colgate and Unilevel, and local players Aoqili, Liangmianzhen and Wuhan Jinchen. 2008-09-24T07:43:47Z 2008-09-24T07:43:47Z 2008 2008 Final Year Project (FYP) http://hdl.handle.net/10356/10451 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| topic |
DRNTU::Business::Industries and labor |
| spellingShingle |
DRNTU::Business::Industries and labor Ivina. Siti Rohani Mohamed Idris. Tan, David Jia Wei. Procter & Gamble : oral care in China. |
| description |
The report will begin by looking at the current situation of the oral care industry in China followed by a detailed analysis of the marketing strategies that P&G embarked on for its oral care brands in China. The P&G marketing strategies will then be compared with its closest competitors in the toothpaste and toothbrush markets. These competitors include international players, Colgate and Unilevel, and local players Aoqili, Liangmianzhen and Wuhan Jinchen. |
| author2 |
Gupta, Vivek |
| author_facet |
Gupta, Vivek Ivina. Siti Rohani Mohamed Idris. Tan, David Jia Wei. |
| format |
Final Year Project |
| author |
Ivina. Siti Rohani Mohamed Idris. Tan, David Jia Wei. |
| author_sort |
Ivina. |
| title |
Procter & Gamble : oral care in China. |
| title_short |
Procter & Gamble : oral care in China. |
| title_full |
Procter & Gamble : oral care in China. |
| title_fullStr |
Procter & Gamble : oral care in China. |
| title_full_unstemmed |
Procter & Gamble : oral care in China. |
| title_sort |
procter & gamble : oral care in china. |
| publishDate |
2008 |
| url |
http://hdl.handle.net/10356/10451 |
| _version_ |
1772828662770434048 |