Nokia, marketing mobile phones in China.

• المؤلفون الرئيسيون: Poon, Yee Mei., Sng, Sheane., Tan, Wei Xiong.
• مؤلفون آخرون: Gupta, Vivek
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Industries and labor; DRNTU::Business::Marketing
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/10445

This in-depth study analyzes Nokia in the context of China’s effervescent mobile internet industry and provides insights on China’s diverse consumer tastes, extensive channel networks, divergent market trends and the emergence of youth culture. Major themes discussed include Nokia’s marketing strate...