Determinants and effects of mall excitement

• المؤلفون الرئيسيون: Cai, Peiyun, Low, Xin Hui, Sim, Sylvia Shu Gek
• مؤلفون آخرون: Low, Peter Issac Siow Siam
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/10347
• المؤسسة: Nanyang Technological University

This study aims to provide a better understanding of the shopping demographics in the area of mall determinants. This is done by investigating the relationship between five factors (tenant variety, mall environments, shopping involvement, cognitive crowding and affective crowding) on shoppers'...