Determinants of intention to adopt mobile commerce in Singapore.

• المؤلفون الرئيسيون: Lee, Min Min., Liew, Wei Chong., Seah, Winnie Sui Gek.
• مؤلفون آخرون: Gilbert, Arthur Lee
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/9485
• المؤسسة: Nanyang Technological University

This project aims to identify the critical factors for mobile service acceptance, and explore services that would attract users. It also reveals the relative importance of each factor towards embracing m-commerce and examines causal relationships among variables such as subjective norms, demographic...