Strategic management of shopping malls in Singapore.
Using Elizabeth Howard's model of shopping centre management, we classify shopping centres in Singapore under two categories: property-led and customer-led. With each's unique characteristics in mind, we recommend certain strategic approaches for management of shopping centres to undertake...
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| Main Authors: | , , |
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| 其他作者: | |
| 格式: | Final Year Project |
| 出版: |
2008
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| 在線閱讀: | http://hdl.handle.net/10356/10273 |
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