Retail industry in Singapore : a comparative study of local-owned supermarket vs heartlander stores.
This paper provides a comparison of the customers' perceptions of the service quality between NTUC FairPrice, and Heartlander stores; how they might impact consumer's preference on store patronage; and to determine the long-term viability of Heartlander stores and if they could break throu...
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2008
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| 在線閱讀: | http://hdl.handle.net/10356/10291 |
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sg-ntu-dr.10356-102912023-05-19T06:16:12Z Retail industry in Singapore : a comparative study of local-owned supermarket vs heartlander stores. Chen, Roger Haoye. Ng, Sy Woei. Ng, Yuan Chang. Nam, Inwoo Nanyang Business School DRNTU::Business::Industries and labor This paper provides a comparison of the customers' perceptions of the service quality between NTUC FairPrice, and Heartlander stores; how they might impact consumer's preference on store patronage; and to determine the long-term viability of Heartlander stores and if they could break through amidst fierce competition in Singapore grocery retail industry. 2008-09-24T07:42:03Z 2008-09-24T07:42:03Z 2006 2006 Final Year Project (FYP) http://hdl.handle.net/10356/10291 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| topic |
DRNTU::Business::Industries and labor |
| spellingShingle |
DRNTU::Business::Industries and labor Chen, Roger Haoye. Ng, Sy Woei. Ng, Yuan Chang. Retail industry in Singapore : a comparative study of local-owned supermarket vs heartlander stores. |
| description |
This paper provides a comparison of the customers' perceptions of the service quality between NTUC FairPrice, and Heartlander stores; how they might impact consumer's preference on store patronage; and to determine the long-term viability of Heartlander stores and if they could break through amidst fierce competition in Singapore grocery retail industry. |
| author2 |
Nam, Inwoo |
| author_facet |
Nam, Inwoo Chen, Roger Haoye. Ng, Sy Woei. Ng, Yuan Chang. |
| format |
Final Year Project |
| author |
Chen, Roger Haoye. Ng, Sy Woei. Ng, Yuan Chang. |
| author_sort |
Chen, Roger Haoye. |
| title |
Retail industry in Singapore : a comparative study of local-owned supermarket vs heartlander stores. |
| title_short |
Retail industry in Singapore : a comparative study of local-owned supermarket vs heartlander stores. |
| title_full |
Retail industry in Singapore : a comparative study of local-owned supermarket vs heartlander stores. |
| title_fullStr |
Retail industry in Singapore : a comparative study of local-owned supermarket vs heartlander stores. |
| title_full_unstemmed |
Retail industry in Singapore : a comparative study of local-owned supermarket vs heartlander stores. |
| title_sort |
retail industry in singapore : a comparative study of local-owned supermarket vs heartlander stores. |
| publishDate |
2008 |
| url |
http://hdl.handle.net/10356/10291 |
| _version_ |
1770565613312278528 |