A generalized stereotypical trust model

• Main Authors: Fang, Hui, Zhang, Jie, Sensoy, Murat, Thalmann, Nadia Magnenat
• 其他作者: School of Computer Engineering
• 格式: Conference or Workshop Item
• 語言: English
• 出版: 2013
• 主題: DRNTU::Engineering::Computer science and engineering
• 在線閱讀: https://hdl.handle.net/10356/102759; http://hdl.handle.net/10220/16872

Stereotypical trust modeling can be adopted by a buyer to effectively evaluate trustworthiness of a seller who has little or no past experience in e-marketplaces. The buyer forms trust stereotypes based on her past experience with other sellers. However, when the buyer has limited past experience wi...