A generalized stereotypical trust model

• المؤلفون الرئيسيون: Fang, Hui, Zhang, Jie, Sensoy, Murat, Thalmann, Nadia Magnenat
• مؤلفون آخرون: School of Computer Engineering
• التنسيق: Conference or Workshop Item
• اللغة: English
• منشور في: 2013
• الموضوعات: DRNTU::Engineering::Computer science and engineering
• الوصول للمادة أونلاين: https://hdl.handle.net/10356/102759; http://hdl.handle.net/10220/16872

Stereotypical trust modeling can be adopted by a buyer to effectively evaluate trustworthiness of a seller who has little or no past experience in e-marketplaces. The buyer forms trust stereotypes based on her past experience with other sellers. However, when the buyer has limited past experience wi...