Country image and brand effects in Singapore context.

Most of the recent works that had been done were on the studies in the coutnry of origin and brand name as well as the formation of perceptions regarding perceived brand origin. Based on this review, this paper comes up with six hypotheses concerning such perceptions. However, the effect of countr...

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書目詳細資料
Main Authors:	Ng, Wee Han., Tan, Li Yue., Yu, Guo.
其他作者:	Low, Peter Issac Siow Siam
格式:	Final Year Project
出版:	2008
主題:	DRNTU::Business::Advertising::Product
在線閱讀:	http://hdl.handle.net/10356/10261
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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