Seeking the threshold effect in self-reference theory : using collectivism to increase distance between real and ideal self-image
This research commenced with the intention to seek a threshold effect for collectivists regarding their attitudes towards advertisements as the distance between their self-image and the image projected in an advertisement is accentuated. The experimental process makes use of the individualists and c...
محفوظ في:
| المؤلفون الرئيسيون: | , , |
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| مؤلفون آخرون: | |
| التنسيق: | Final Year Project |
| منشور في: |
2008
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| الموضوعات: | |
| الوصول للمادة أونلاين: | http://hdl.handle.net/10356/8521 |
| الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
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| المؤسسة: | Nanyang Technological University |