Comparison of a foreign hypermarket and local heartland stores in Singapore : why do customers prefer one to the other?
This study aims to explore whether there is any difference in customers' perceptions of these foreign retailers and that of Singapore retailers, and if there is, what are the factors leading to such difference.
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| Main Authors: | , , |
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| 其他作者: | |
| 格式: | Final Year Project |
| 出版: |
2008
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| 主題: | |
| 在線閱讀: | http://hdl.handle.net/10356/10243 |
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| 機構: | Nanyang Technological University |