Comparison of a foreign hypermarket and local heartland stores in Singapore : why do customers prefer one to the other?
This study aims to explore whether there is any difference in customers' perceptions of these foreign retailers and that of Singapore retailers, and if there is, what are the factors leading to such difference.
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| 格式: | Final Year Project |
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2008
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| 在線閱讀: | http://hdl.handle.net/10356/10243 |
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sg-ntu-dr.10356-102432023-05-19T07:23:12Z Comparison of a foreign hypermarket and local heartland stores in Singapore : why do customers prefer one to the other? Chen, June Shuwei. Chiam, Wan Ting. Tan, Shi Ling. Nam, Inwoo Nanyang Business School DRNTU::Business::Marketing::Consumer behavior This study aims to explore whether there is any difference in customers' perceptions of these foreign retailers and that of Singapore retailers, and if there is, what are the factors leading to such difference. 2008-09-24T07:41:34Z 2008-09-24T07:41:34Z 2006 2006 Final Year Project (FYP) http://hdl.handle.net/10356/10243 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| topic |
DRNTU::Business::Marketing::Consumer behavior |
| spellingShingle |
DRNTU::Business::Marketing::Consumer behavior Chen, June Shuwei. Chiam, Wan Ting. Tan, Shi Ling. Comparison of a foreign hypermarket and local heartland stores in Singapore : why do customers prefer one to the other? |
| description |
This study aims to explore whether there is any difference in customers' perceptions of these foreign retailers and that of Singapore retailers, and if there is, what are the factors leading to such difference. |
| author2 |
Nam, Inwoo |
| author_facet |
Nam, Inwoo Chen, June Shuwei. Chiam, Wan Ting. Tan, Shi Ling. |
| format |
Final Year Project |
| author |
Chen, June Shuwei. Chiam, Wan Ting. Tan, Shi Ling. |
| author_sort |
Chen, June Shuwei. |
| title |
Comparison of a foreign hypermarket and local heartland stores in Singapore : why do customers prefer one to the other? |
| title_short |
Comparison of a foreign hypermarket and local heartland stores in Singapore : why do customers prefer one to the other? |
| title_full |
Comparison of a foreign hypermarket and local heartland stores in Singapore : why do customers prefer one to the other? |
| title_fullStr |
Comparison of a foreign hypermarket and local heartland stores in Singapore : why do customers prefer one to the other? |
| title_full_unstemmed |
Comparison of a foreign hypermarket and local heartland stores in Singapore : why do customers prefer one to the other? |
| title_sort |
comparison of a foreign hypermarket and local heartland stores in singapore : why do customers prefer one to the other? |
| publishDate |
2008 |
| url |
http://hdl.handle.net/10356/10243 |
| _version_ |
1772828662400286720 |