Differential persuasive effects of high and low credibility sources on Singapore and China individual investors' judgement.
With the proliferation of investment information, investors are likely to have repeated exposure to similar information from sources with varying credibility. Contrary to main effects studies, psychology research has found that low credibility source may interact with other factors to be more persua...
محفوظ في:
| المؤلفون الرئيسيون: | , , |
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| مؤلفون آخرون: | |
| التنسيق: | Final Year Project |
| منشور في: |
2008
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| الموضوعات: | |
| الوصول للمادة أونلاين: | http://hdl.handle.net/10356/10169 |
| الوسوم: |
إضافة وسم
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| المؤسسة: | Nanyang Technological University |