Persuasiveness of online product recommendations : the roles of warranting theory and credibility
When people make decisions, they want to know if the information they obtain online comes from authentic sources. Online judgments of a communicator’s authenticity involve making evaluations on at least three criteria: the warranting value of information, the communicator’s credibility, and the cred...
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| 主要作者: | |
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| 格式: | Theses and Dissertations |
| 語言: | English |
| 出版: |
2017
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| 主題: | |
| 在線閱讀: | http://hdl.handle.net/10356/72962 |
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| 機構: | Nanyang Technological University |
| 語言: | English |