Determinants of corporate employment image : a study on business undergraduates' perceptions

• المؤلفون الرئيسيون: Goh, Gary Kiat Kuan, Teoh, Meng Wee, Tan, Adeline Zhen Lin
• مؤلفون آخرون: Wong, Irene Foong Heng
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Public relations
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/10153

This report documents an exploratory research to address the issue of Corporate Employment of Image (CEI) as perceived by final year Business Undergraduates in Nanyang Technological University (NTU). The study was done using a combination of quantitative and qualitative methods to find out the rank...