Marketing of iQue Nest : exploratory research in consumers' purchasing behaviour of health tonic products
This research aims to find out the purchase preferences of consumers on health tonics and how they perceive iQue Nest, a soon-to-be launched bottled bird?s nest product. Thus, through the information collected, a well-planned marketing strategy can be devised for this up and rising product in a mark...
محفوظ في:
| المؤلفون الرئيسيون: | , , |
|---|---|
| مؤلفون آخرون: | |
| التنسيق: | Final Year Project |
| منشور في: |
2008
|
| الموضوعات: | |
| الوصول للمادة أونلاين: | http://hdl.handle.net/10356/10088 |
| الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
|
| المؤسسة: | Nanyang Technological University |
| id |
sg-ntu-dr.10356-10088 |
|---|---|
| record_format |
dspace |
| spelling |
sg-ntu-dr.10356-100882023-05-19T03:30:08Z Marketing of iQue Nest : exploratory research in consumers' purchasing behaviour of health tonic products Goh, Mei Ming Tan, Yun Ping Pang, Boon Seng Han-Wong, Soke Yin Nanyang Business School DRNTU::Business::Marketing::Consumer behavior This research aims to find out the purchase preferences of consumers on health tonics and how they perceive iQue Nest, a soon-to-be launched bottled bird?s nest product. Thus, through the information collected, a well-planned marketing strategy can be devised for this up and rising product in a market of established brand names. 2008-09-24T07:39:41Z 2008-09-24T07:39:41Z 2006 2006 Final Year Project (FYP) http://hdl.handle.net/10356/10088 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| topic |
DRNTU::Business::Marketing::Consumer behavior |
| spellingShingle |
DRNTU::Business::Marketing::Consumer behavior Goh, Mei Ming Tan, Yun Ping Pang, Boon Seng Marketing of iQue Nest : exploratory research in consumers' purchasing behaviour of health tonic products |
| description |
This research aims to find out the purchase preferences of consumers on health tonics and how they perceive iQue Nest, a soon-to-be launched bottled bird?s nest product. Thus, through the information collected, a well-planned marketing strategy can be devised for this up and rising product in a market of established brand names. |
| author2 |
Han-Wong, Soke Yin |
| author_facet |
Han-Wong, Soke Yin Goh, Mei Ming Tan, Yun Ping Pang, Boon Seng |
| format |
Final Year Project |
| author |
Goh, Mei Ming Tan, Yun Ping Pang, Boon Seng |
| author_sort |
Goh, Mei Ming |
| title |
Marketing of iQue Nest : exploratory research in consumers' purchasing behaviour of health tonic products |
| title_short |
Marketing of iQue Nest : exploratory research in consumers' purchasing behaviour of health tonic products |
| title_full |
Marketing of iQue Nest : exploratory research in consumers' purchasing behaviour of health tonic products |
| title_fullStr |
Marketing of iQue Nest : exploratory research in consumers' purchasing behaviour of health tonic products |
| title_full_unstemmed |
Marketing of iQue Nest : exploratory research in consumers' purchasing behaviour of health tonic products |
| title_sort |
marketing of ique nest : exploratory research in consumers' purchasing behaviour of health tonic products |
| publishDate |
2008 |
| url |
http://hdl.handle.net/10356/10088 |
| _version_ |
1770567202080030720 |