Market planning for preparatory launch of the iQue drink.

• المؤلفون الرئيسيون: Low, Yao Ming., Tan, Eliza Chiu Hui., Ng, Jian Wei.
• مؤلفون آخرون: Han-Wong, Soke Yin
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/10065
• المؤسسة: Nanyang Technological University

The report detailed the market planning for the preparatory launch of a new beverage, the iQue drink. A specific marketing plan was designed mainly to improvise the product in terms of content as well as packaging to appeal to the intended market and to build brand awareness through a series of adve...