Market planning for preparatory launch of the iQue drink.
The report detailed the market planning for the preparatory launch of a new beverage, the iQue drink. A specific marketing plan was designed mainly to improvise the product in terms of content as well as packaging to appeal to the intended market and to build brand awareness through a series of adve...
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2008
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sg-ntu-dr.10356-100652023-05-19T06:09:01Z Market planning for preparatory launch of the iQue drink. Low, Yao Ming. Tan, Eliza Chiu Hui. Ng, Jian Wei. Han-Wong, Soke Yin Nanyang Business School DRNTU::Business::Marketing The report detailed the market planning for the preparatory launch of a new beverage, the iQue drink. A specific marketing plan was designed mainly to improvise the product in terms of content as well as packaging to appeal to the intended market and to build brand awareness through a series of advertisements as well as sales promotions. Research from taste tests and interviews with retailers together with mass surveys form the basis of our report. 2008-09-24T07:39:27Z 2008-09-24T07:39:27Z 2006 2006 Final Year Project (FYP) http://hdl.handle.net/10356/10065 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| topic |
DRNTU::Business::Marketing |
| spellingShingle |
DRNTU::Business::Marketing Low, Yao Ming. Tan, Eliza Chiu Hui. Ng, Jian Wei. Market planning for preparatory launch of the iQue drink. |
| description |
The report detailed the market planning for the preparatory launch of a new beverage, the iQue drink. A specific marketing plan was designed mainly to improvise the product in terms of content as well as packaging to appeal to the intended market and to build brand awareness through a series of advertisements as well as sales promotions. Research from taste tests and interviews with retailers together with mass surveys form the basis of our report. |
| author2 |
Han-Wong, Soke Yin |
| author_facet |
Han-Wong, Soke Yin Low, Yao Ming. Tan, Eliza Chiu Hui. Ng, Jian Wei. |
| format |
Final Year Project |
| author |
Low, Yao Ming. Tan, Eliza Chiu Hui. Ng, Jian Wei. |
| author_sort |
Low, Yao Ming. |
| title |
Market planning for preparatory launch of the iQue drink. |
| title_short |
Market planning for preparatory launch of the iQue drink. |
| title_full |
Market planning for preparatory launch of the iQue drink. |
| title_fullStr |
Market planning for preparatory launch of the iQue drink. |
| title_full_unstemmed |
Market planning for preparatory launch of the iQue drink. |
| title_sort |
market planning for preparatory launch of the ique drink. |
| publishDate |
2008 |
| url |
http://hdl.handle.net/10356/10065 |
| _version_ |
1770566009732726784 |