Consumer adoption of third-generation mobile communication services.

Consumer adoption of third-generation mobile communication services.

The objective of the research is to examine how the colour of a website's background affects consumers' information search behaviour, interest, perceptions and intention to adopt 3G services.

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書目詳細資料
Main Authors:	Neo, Yong Kwong., Samarasan Murugesu., Lee, Ho Ming.
其他作者:	Lam, Shun Yin
格式:	Final Year Project
出版:	2008
主題:	DRNTU::Business::Marketing
在線閱讀:	http://hdl.handle.net/10356/10015
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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