PENGARUH KUALITAS LAYANAN PADA KOMITMEN KONSUMEN DAN LOYALITAS KONSUMEN

This study aims to analyze the influence of tangibles, reliability, responsiveness, assurance, and empathy of affective commitment, calculative commitment, and consumers� loyalty

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Bibliographic Details
Main Authors: , M. Taufik Hidayat Siregar, SE., , Dr. BM Purwanto, MBA
Format: Theses and Dissertations NonPeerReviewed
Published: [Yogyakarta] : Universitas Gadjah Mada 2011
Subjects:
ETD
Online Access:https://repository.ugm.ac.id/97217/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=53715
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Institution: Universitas Gadjah Mada