Consumers' perception on brand personality of non-Asian Brands, Asian Brands, and the effect on intention to buy

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書目詳細資料
Main Authors:	, MAHANANI, Nurul Ken, , Prof.Dr. Basu Swastha Dharmmesta, MBA
格式:	Theses and Dissertations NonPeerReviewed
出版:	[Yogyakarta] : Universitas Gadjah Mada 2003
主題:	ETD
在線閱讀:	https://repository.ugm.ac.id/49097/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=9962
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