Public Attitude in Yugyakarta Towards Television Advertising
This study was conducted to learn public attitude to television advertising, especially public attitude towards television advertisements aired during commercial breaks. The results showed that public attitude towards television advertising are somewhat favorable. Apparently, male viewers tend to pa...
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| Format: | Article NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
1999
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| Online Access: | https://repository.ugm.ac.id/17903/ http://i-lib.ugm.ac.id/jurnal/download.php?dataId=676 |
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| Institution: | Universitas Gadjah Mada |