Public Attitude in Yugyakarta Towards Television Advertising
This study was conducted to learn public attitude to television advertising, especially public attitude towards television advertisements aired during commercial breaks. The results showed that public attitude towards television advertising are somewhat favorable. Apparently, male viewers tend to pa...
محفوظ في:
المؤلف الرئيسي: | |
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التنسيق: | مقال NonPeerReviewed |
منشور في: |
[Yogyakarta] : Universitas Gadjah Mada
1999
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الموضوعات: | |
الوصول للمادة أونلاين: | https://repository.ugm.ac.id/17903/ http://i-lib.ugm.ac.id/jurnal/download.php?dataId=676 |
الوسوم: |
إضافة وسم
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المؤسسة: | Universitas Gadjah Mada |