PENGEMBANGAN MODEL MATEMATIS PENGARUH CUSTOMER SEGMENT DAN VALUE PROPOSITION PADA KESUKSESAN PRODUK

• المؤلف الرئيسي: Trisna, Arie
• التنسيق: Theses and Dissertations NonPeerReviewed
• منشور في: [Yogyakarta] : Universitas Gadjah Mada 2014
• الموضوعات: Business and Management; Marketing
• الوصول للمادة أونلاين: https://repository.ugm.ac.id/133701/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=74475

Defining customer segment is one of the most critical factor to perform business model. A firm has to be able to define the most prospective customer segment in order to innovate the suitable value proposition. However, each different customer segment has its own significant preference and satisfact...