PENGEMBANGAN MODEL MATEMATIS PENGARUH CUSTOMER SEGMENT DAN VALUE PROPOSITION PADA KESUKSESAN PRODUK
Defining customer segment is one of the most critical factor to perform business model. A firm has to be able to define the most prospective customer segment in order to innovate the suitable value proposition. However, each different customer segment has its own significant preference and satisfact...
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| Format: | Theses and Dissertations NonPeerReviewed |
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[Yogyakarta] : Universitas Gadjah Mada
2014
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| Online Access: | https://repository.ugm.ac.id/133701/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=74475 |
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| Institution: | Universitas Gadjah Mada |