SEGMENTASI PASAR KARKAS AYAM KAMPUNG BERDASARKAN ASPEK DEMOGRAFI, GAYA HIDUP DAN MANFAAT PRODUK DI KOTAMADYA YOGYAKARTA

This study aims to analyze the chicken carcass consumer segments based on demographics, lifestyle and product benefits and attributes that are considered important by consumers . This research was conducted by survey method . The number of respondents in this study were 100 housewife taken by way of...

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Main Authors: , SEPTIARINI EKA PUTRI, , Dr. Ir Suci Paramitasari Syahlani, MM
格式: Theses and Dissertations NonPeerReviewed
出版: [Yogyakarta] : Universitas Gadjah Mada 2014
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在線閱讀:https://repository.ugm.ac.id/132010/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=72525
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