SEGMENTASI PASAR KARKAS AYAM KAMPUNG BERDASARKAN ASPEK DEMOGRAFI, GAYA HIDUP DAN MANFAAT PRODUK DI KOTAMADYA YOGYAKARTA

• Main Authors: , SEPTIARINI EKA PUTRI, , Dr. Ir Suci Paramitasari Syahlani, MM
• 格式: Theses and Dissertations NonPeerReviewed
• 出版: [Yogyakarta] : Universitas Gadjah Mada 2014
• 主題: ETD
• 在線閱讀: https://repository.ugm.ac.id/132010/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=72525

This study aims to analyze the chicken carcass consumer segments based on demographics, lifestyle and product benefits and attributes that are considered important by consumers . This research was conducted by survey method . The number of respondents in this study were 100 housewife taken by way of...