SEGMENTASI PASAR KARKAS AYAM KAMPUNG BERDASARKAN ASPEK DEMOGRAFI, GAYA HIDUP DAN MANFAAT PRODUK DI KOTAMADYA YOGYAKARTA
This study aims to analyze the chicken carcass consumer segments based on demographics, lifestyle and product benefits and attributes that are considered important by consumers . This research was conducted by survey method . The number of respondents in this study were 100 housewife taken by way of...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2014
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/132010/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=72525 |
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| Institution: | Universitas Gadjah Mada |