ANALISIS PENGARUH PERSEPSI KONSUMEN PRIA DAN WANITA TERHADAP IKLAN TELEVISI PADA SIKAP DAN NIAT PEMBELIAN : STUDI PADA IKLAN PRODUK KOSMETIKA

ANALISIS PENGARUH PERSEPSI KONSUMEN PRIA DAN WANITA TERHADAP IKLAN TELEVISI PADA SIKAP DAN NIAT PEMBELIAN : STUDI PADA IKLAN PRODUK KOSMETIKA

Advertising is a form of communication which is used to attract potential customers to purchase or consume the products and services of a brand. Marketers success in influencing consumer behavior is more dependent on how they understand about consumer behavior. Positive perc...

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Bibliographic Details
Main Authors: , Rizka F. Sarastri, , Prof. Dr. Basu Swastha Dharmmesta, M.B.A.
Format: Theses and Dissertations NonPeerReviewed
Published: [Yogyakarta] : Universitas Gadjah Mada 2014
Subjects:
ETD
Online Access:https://repository.ugm.ac.id/131124/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=71572
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Institution: Universitas Gadjah Mada

Internet

https://repository.ugm.ac.id/131124/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=71572

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