ANALISIS PENGGUNAAN SELEBRITAS VERSUS NON-SELEBRITAS PENDUKUNG PADA SIKAP TERHADAP IKLAN KOSMETIKA PRIA JENIS BEAUTY CARE DAN PROBLEM SOLVING

ANALISIS PENGGUNAAN SELEBRITAS VERSUS NON-SELEBRITAS PENDUKUNG PADA SIKAP TERHADAP IKLAN KOSMETIKA PRIA JENIS BEAUTY CARE DAN PROBLEM SOLVING

Suitability of the use of appropriate endorser at an advertisement product is important. The purpose of this study was to determine differences in perception on the endorser of celebrity and non-celebrity of male cosmetics advertisement. Aspects investigated differences include, attractiveness, hone...

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Bibliographic Details
Main Authors: , Diah Prasita, , Prof. Dr. Basu Swastha Dharmmesta, MBA
Format: Theses and Dissertations NonPeerReviewed
Published: [Yogyakarta] : Universitas Gadjah Mada 2014
Subjects:
ETD
Online Access:https://repository.ugm.ac.id/128907/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=69281
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Institution: Universitas Gadjah Mada

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https://repository.ugm.ac.id/128907/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=69281

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