ANALISIS PENGARUH PERSEPSI KONSUMEN PRIA DAN WANITA TERHADAP IKLAN TELEVISI PADA SIKAP DAN NIAT PEMBELIAN : STUDI PADA IKLAN PRODUK KOSMETIKA
Advertising is a form of communication which is used to attract potential customers to purchase or consume the products and services of a brand. Marketers success in influencing consumer behavior is more dependent on how they understand about consumer behavior. Positive perc...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2014
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/131124/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=71572 |
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