KONSTRUKSI MAKNA PEREMPUAN DALAM IKLAN TELEVISI (Analisis Semiotika R. Barthes pada Iklan Televisi AXE Versi �Harga Minim�)

Axe is the body care products for men from Unilever. AXE ads are always showing beatiful women and men are also ideal for the iconic products. Ads in this AXE product to try to construct the meaning of women in an advertisement media to influence the reality of the imagery of women society. The use...

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Main Authors: , Febrimarani Malinda, , Prof. Dr. Heru Nugroho
格式: Theses and Dissertations NonPeerReviewed
出版: [Yogyakarta] : Universitas Gadjah Mada 2012
主題:
ETD
在線閱讀:https://repository.ugm.ac.id/99529/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=55395
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機構: Universitas Gadjah Mada