ANALISIS PENGARUH MEREK TERHADAP KEPUTUSAN KONSUMEN DALAM PEMBELIAN SAYURAN SEGAR DI DAERAH ISTIMEWA YOGYAKARTA
Branding is known widely as a certain way to hold consumer�s choice over product. Marketers as well as producers of fresh vegetables nowadays seem start to do the same thing in order to bring a new perception toward consumer. Fresh vegetables which used to be merely agricultural commodities are br...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2014
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/129905/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=70314 |
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