Consumer-Based Brand Equity in the Television Industry: A Study of A Local Television Channel in Yogyakarta (The Case of ADiTV)

• Main Authors: , ERDILIA ADRIASARI, , Yulia Arisnani, M.B.A., Ph.D.
• 格式: Theses and Dissertations NonPeerReviewed
• 出版: [Yogyakarta] : Universitas Gadjah Mada 2013
• 主題: ETD
• 在線閱讀: https://repository.ugm.ac.id/126414/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=66634

The new technological development and lower entry barriers into the media industry have led to higher competition, especially in television channel industry. Consequently, the television networks have to find ways of building distinctive and meaningful brand in the minds of news audiences also the s...