Consumer-Based Brand Equity in the Television Industry: A Study of A Local Television Channel in Yogyakarta (The Case of ADiTV)
The new technological development and lower entry barriers into the media industry have led to higher competition, especially in television channel industry. Consequently, the television networks have to find ways of building distinctive and meaningful brand in the minds of news audiences also the s...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2013
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/126414/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=66634 |
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