Effects of Brand Love, Personality and Image on Word of Mouth: The Case of Fashion Brand among Young Consumers in Yogyakarta
This research is a quantitative study aimed to investigate the effect of brand love, brand personality, and brand image on word of mouth. This research is a replica of previous research conducted by Ismail and Spinelli (2012), "Effects of Brand Love, Personality and Image on Word of Mouth: The...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2013
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/121794/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=61892 |
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| Institution: | Universitas Gadjah Mada |