Effects of Brand Love, Personality and Image on Word of Mouth: The Case of Fashion Brand among Young Consumers in Yogyakarta
This research is a quantitative study aimed to investigate the effect of brand love, brand personality, and brand image on word of mouth. This research is a replica of previous research conducted by Ismail and Spinelli (2012), "Effects of Brand Love, Personality and Image on Word of Mouth: The...
Saved in:
| Main Authors: | , |
|---|---|
| 格式: | Theses and Dissertations NonPeerReviewed |
| 出版: |
[Yogyakarta] : Universitas Gadjah Mada
2013
|
| 主題: | |
| 在線閱讀: | https://repository.ugm.ac.id/121794/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=61892 |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|
| 機構: | Universitas Gadjah Mada |