EVALUASI STRATEGI MEDIA SOSIAL PADA PT XL AXIATA

Social media is not only used by individuals but also organizations have aware it roles to engage their stakeholders: customer, employees and other related party. XL Axiata is a telecommunication company in Indonesia that have utilized social media to engage its costumers. The objective of this rese...

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Bibliographic Details
Main Authors: , Mohammad Fardani Dzulhikam, , Dr. Didi Achjari, M.Com.
Format: Theses and Dissertations NonPeerReviewed
Published: [Yogyakarta] : Universitas Gadjah Mada 2013
Subjects:
ETD
Online Access:https://repository.ugm.ac.id/120437/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=60468
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Institution: Universitas Gadjah Mada