EVALUASI STRATEGI MEDIA SOSIAL PADA PT XL AXIATA

• المؤلفون الرئيسيون: , Mohammad Fardani Dzulhikam, , Dr. Didi Achjari, M.Com.
• التنسيق: Theses and Dissertations NonPeerReviewed
• منشور في: [Yogyakarta] : Universitas Gadjah Mada 2013
• الموضوعات: ETD
• الوصول للمادة أونلاين: https://repository.ugm.ac.id/120437/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=60468

Social media is not only used by individuals but also organizations have aware it roles to engage their stakeholders: customer, employees and other related party. XL Axiata is a telecommunication company in Indonesia that have utilized social media to engage its costumers. The objective of this rese...