THE IMPACT OF USER-GENERATED CONTENT ON CONSUMER CERTAINTY IN HIGHER EDUCATION INSTITUTIONS CHOICES

• المؤلف الرئيسي: Angelique Tiffany Tarigan Tua, Michelle
• التنسيق: Final Project
• اللغة: Indonesia
• الوصول للمادة أونلاين: https://digilib.itb.ac.id/gdl/view/77297

With the increasing availability of the internet and mobile devices, User-Generated Content (UGC) is now more prevalent than ever on social media platforms. The growth of home devices, sources, and applications that enable at-home production, the ability to create and distribute content has increase...