ความคิดเห็นของผู้ฟังวิทยุในเขตภาคกลาง เกี่ยวกับรายการกระจายเสียงของสถานีวิทยุศึกษา

• Main Author: สัมโพธิ เทียนทอง
• Other Authors: วิรุฬห์ ลีลาฬฤทธิ์
• Format: Theses and Dissertations
• Language: Thai
• Published: จุฬาลงกรณ์มหาวิทยาลัย 1983
• Subjects: สถานีวิทยุ; รายการวิทยุ; วิทยุเพื่อการศึกษา; Radio stations; Radio programs; Radio in education
• Online Access: https://digiverse.chula.ac.th/Info/item/dc:71773

Opjectives : 1. To investigate the needs, interests, and attitudes of the radio audiences in the Central Region concerning programs broadcast by Educational Broadcasting Station, Technology Center, Ministry of Education. 2. To study characteristics of audiences who listen to programs broadcast by Educational Broadcasting Station, Technology Center, Ministry of Education. Procedures : 1.Designing questionaires for radio audiences in central region concerning programs broadcast by Educational Broadcasting Station The survey population was chosen from a list of members subscribing to the monthly bulletin of the Educational Broadcasting Station, Radio School and Educational Broadcasting Television. The lists are Composed of about 8,000 members all aver the country ; 7,000 members were then chosen from the central region. The use of Simple Random Sampling at the rate of 1:7 resulted in 1,000 sample subjects filling out the questionaires. 2. 1,000 questionaires were sent out by mail to sample subjects throughout 24 provinces of central region. 635 or 63.5 percent of completed questionaires were sent back, the collected data were then analized and tabulated by percentage and mean. Results The result was that radio audiences in the central region are interested in programs broadcast by the Educational Broadcasting Station. Substantive programs are popular because audiences will receive both knowledge and entertainment that can be used in their daily lives. Audiences also listed programs that they would like to see expanded or decreased, including daily, weekly, and bi-weekly programs. Most audiences would like to see improvement in radio transmission capability and of program management. Audiences use both A.M. and A.M.-F.M. equipment to receive programs broadcast by the Educational Broadcasting Station. More than 80 percent of audiences of all sex, ages, educational background, and salary have both king of equipment at home, the amount of recivers at each house depends on educational background and salary, the higher of educational background salary make greater amount of receivers at home. There is no certainty on listening to programs broadcast by the Educational Broadcasting Station, but alm st everyday that they will tune in to programs broadcast by this radio Station because they will receive both knowledge and entertainment at the same time. Suggestions : 1. Increasing radio transmission power of both A.M. and F.M. broadcasting to extend broadcasting radius of the Educational Broadcasting Station. 2. The Government must increase the budget so that the Educational Broadcasting Station can improve the entire system. 3. Maintatin program formats which interest audiences, and extend the period of broadcasting by replacing programs of little interest. 4. Follow up and evaluate audiences regularly to collect data which can be a guide to improving broadcast programs which would fit to the objective of providing external education system to the people effectively.