การบริหารความสัมพันธ์กับลูกค้าและความภักดีในธุรกิจบริการ
The purposes of this research were to examine: 1) the process of customer relationship management (CRM) in service business, 2) the relationship between customer s perception of customer relationship tactics and customer s perception of relationship investment, 3) the relationship between customer s...
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| Format: | Theses and Dissertations |
| Language: | Thai |
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จุฬาลงกรณ์มหาวิทยาลัย
2005
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| Online Access: | https://digiverse.chula.ac.th/Info/item/dc:25010 |
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| Institution: | Chulalongkorn University |
| Language: | Thai |