作者搜索結果

1

Regional cooperation : a theoretical framework and application to the east ASEAN growth area

由 Lim, Bee Leng, Ng, Sok Ling, Tay, Yi Ling
出版 2014

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Final Year Project

2

Corporate activism, is it worth It? : Examining consumer idealistic-pragmatic mindsets and their CSR-related identity

由 Lee, Nicholas
出版 2019

其他作者: “...Ng Sok Ling, Sharon...”
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Final Year Project

3

Philanthropy, integration and innovation? Exploring consumer responses to different types of corporate social responsibility under different product involvement and brand equity co...

由 Chua, Terence Jin Han, Pang, Michelle Bao Juan, Tan, Sheng Lin
出版 2013

其他作者: “...Ng Sok Ling, Sharon...”
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Final Year Project

4

A study on materialists' preference for cosmetic customisation and impulse purchase tendency in Singapore.

由 Chua, Hui Ru., Loo, Cai Leng., Tan, Mei Yan.
出版 2011

其他作者: “...Ng Sok Ling, Sharon...”
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Final Year Project

5

A cross-cultural study : the impact of individualism-collectivism on consumer behavior towards online coupons.

由 Lim, Jasmine Mei Xian., Low, Hui Ee., Oliveros, Stephanie Anne Acuna.
出版 2012

其他作者: “...Ng Sok Ling, Sharon...”
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Final Year Project

6

Innovating with pay-what-you-want : understanding the effects of duration on price consumers are willing to pay and consumers' fairness perception.

由 Ng, Melissa Man Qi., Tan, Sharon Cheng Hui., Tan, Zhi Ling.
出版 2013

其他作者: “...Ng Sok Ling, Sharon...”
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Final Year Project

7

Luxury fashion marketing during the recession : a case study approach

由 Wang, Ethan Hui Teng, Lee, Charmaine Yun Hua, Mohamad Shah Adil Sairi
出版 2010

其他作者: “...Ng Sok Ling, Sharon...”
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Final Year Project

8

Influence of display of price on consumer behaviour.

由 Lee, Winnie Hoon Hui., Lim, Hui Yu., Peck, Pei Xuan.
出版 2011

其他作者: “...Ng Sok Ling, Sharon...”
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Final Year Project

9

Effectiveness of endorsement in context of self congruency.

由 Yew, Leiching., Li, Weiliang., Lee, Benjamin Kwok Boon.
出版 2010

其他作者: “...Ng Sok Ling, Sharon...”
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Final Year Project

10

Effectiveness of blog advertorials.

由 Koh, Shi Ling., Sung, Juliana., Tan, Lirong.
出版 2009

其他作者: “...Ng Sok Ling, Sharon...”
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Final Year Project

11

Foreign language as a novel stimulus in influencing consumer attitudes.

由 Loo, Suk Kwan., Lau, Ying Li., Ng, Maureen Mei Mee.
出版 2010

其他作者: “...Ng Sok Ling, Sharon...”
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Final Year Project

12

Emotional connectivity in branded entertainment and the gender divide.

由 Chee, Shona Ee Lin., Phang, Zhi Yuan., Low, Reuben Kok Cherng.
出版 2012

其他作者: “...Ng Sok Ling, Sharon...”
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Final Year Project

13

Instant vs. delayed loyalty programs : are they as effective in the food & beverage industry?

由 Lim, Sock Ching., Oan, Wendy Jia Wei, Seng, Pearlyn Swee Jun
出版 2013

其他作者: “...Ng Sok Ling, Sharon...”
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Final Year Project

14

Jingle and its effect on consumer behaviour.

由 Tan, Derrick Meng Soon., Wang, Weiling., Chen, Jonathan Jieyang.
出版 2009

其他作者: “...Ng Sok Ling, Sharon...”
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Final Year Project

15

Effect of sales restrictions on impulse buying : a study of local blogshops

由 Deng, Yiling, Kusumo, Michell, Tan, Wen Qi
出版 2012

其他作者: “...Ng Sok Ling, Sharon...”
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Final Year Project

16

The consumer perception about local versus global brands : an exploratory study.

由 Ng, Eng Chen., Lee, Peggy Pei Qi., Lim, Xiu Ru.
出版 2011

其他作者: “...Ng Sok Ling, Sharon...”
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Final Year Project

17

Product placement in movies : impact of duration/screen size on viewers’ attitude towards placed brand.

由 Li, Yingchun., Tan, Glenda Si Min., Chee, Esther Boon Ee.
出版 2009

其他作者: “...Ng Sok Ling, Sharon...”
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Final Year Project

18

My Louis Vuitton bag is a counterfeit : the role of regulatory focus in consumer deceptive behavior

由 Bae, So Hyun
出版 2015

其他作者: “...Ng Sok Ling, Sharon...”
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Theses and Dissertations

19

$100 a month or $1,200 a year : regulatory focus and the evaluation of temporally framed product attributes

由 Basu, Shankha
出版 2017

其他作者: “...Ng Sok Ling, Sharon...”
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Theses and Dissertations

20

The influence of idealistic versus pragmatic mindsets on charitable behavior

由 Li, Shaobo
出版 2019

其他作者: “...Ng Sok Ling, Sharon...”
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Theses and Dissertations