Social Media’s Role in the Changing Religious Landscape of Contemporary Bangkok
In this article, the authors argue that social media is becoming a more influential medium for religious services in Bangkok, Thailand. Buddhism, with an attendant mixing of Thai animistic beliefs in spirits, inanimate objects, and talismans, along with other expressive forms of religious enterprise...
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th-mahidol.834452023-06-18T23:40:13Z Social Media’s Role in the Changing Religious Landscape of Contemporary Bangkok Agarwal R. Mahidol University Arts and Humanities In this article, the authors argue that social media is becoming a more influential medium for religious services in Bangkok, Thailand. Buddhism, with an attendant mixing of Thai animistic beliefs in spirits, inanimate objects, and talismans, along with other expressive forms of religious enterprise, is adapting to a changing personalized media landscape to reach ever more diverse audiences. Social media in particular is allowing for social and personal entrepreneurship of religious expressions that formerly were largely limited by physical space and its attendant costs. The authors argue that utilizing the Uses and Gratification approach will provide a powerful method for understanding and evaluating how and why religious entrepreneurship is shifting in contemporary Thailand. 2023-06-18T16:40:13Z 2023-06-18T16:40:13Z 2022-05-01 Article Religions Vol.13 No.5 (2022) 10.3390/rel13050421 20771444 2-s2.0-85132620450 https://repository.li.mahidol.ac.th/handle/123456789/83445 SCOPUS |
| institution |
Mahidol University |
| building |
Mahidol University Library |
| continent |
Asia |
| country |
Thailand Thailand |
| content_provider |
Mahidol University Library |
| collection |
Mahidol University Institutional Repository |
| topic |
Arts and Humanities |
| spellingShingle |
Arts and Humanities Agarwal R. Social Media’s Role in the Changing Religious Landscape of Contemporary Bangkok |
| description |
In this article, the authors argue that social media is becoming a more influential medium for religious services in Bangkok, Thailand. Buddhism, with an attendant mixing of Thai animistic beliefs in spirits, inanimate objects, and talismans, along with other expressive forms of religious enterprise, is adapting to a changing personalized media landscape to reach ever more diverse audiences. Social media in particular is allowing for social and personal entrepreneurship of religious expressions that formerly were largely limited by physical space and its attendant costs. The authors argue that utilizing the Uses and Gratification approach will provide a powerful method for understanding and evaluating how and why religious entrepreneurship is shifting in contemporary Thailand. |
| author2 |
Mahidol University |
| author_facet |
Mahidol University Agarwal R. |
| format |
Article |
| author |
Agarwal R. |
| author_sort |
Agarwal R. |
| title |
Social Media’s Role in the Changing Religious Landscape of Contemporary Bangkok |
| title_short |
Social Media’s Role in the Changing Religious Landscape of Contemporary Bangkok |
| title_full |
Social Media’s Role in the Changing Religious Landscape of Contemporary Bangkok |
| title_fullStr |
Social Media’s Role in the Changing Religious Landscape of Contemporary Bangkok |
| title_full_unstemmed |
Social Media’s Role in the Changing Religious Landscape of Contemporary Bangkok |
| title_sort |
social media’s role in the changing religious landscape of contemporary bangkok |
| publishDate |
2023 |
| url |
https://repository.li.mahidol.ac.th/handle/123456789/83445 |
| _version_ |
1781414053294374912 |