Experiential brand positioning: Developing positioning strategies for beach destinations using online reviews
This research analysed tourist experiences on beaches and suggested appropriate brand positioning for Thai beach destinations. A new destination positioning method was proposed involving a topic modelling algorithm, hierarchical clustering and textual analysis using data from 75,500 TripAdvisor revi...
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| Format: | Article |
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2022
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| Online Access: | https://repository.li.mahidol.ac.th/handle/123456789/73594 |
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