From means to end: Understanding the millennial mind when buying luxury jewelry brands
For those in the luxury fashion industry, the global fine jewelry market has rebounded from the effect of the COVID-19 pandemic due to the participation of millennials. Understanding the attitudes and values that drive millennials’ decision-making processes, as well as acquiring better knowledge of...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
2022
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| Online Access: | https://repository.li.mahidol.ac.th/handle/123456789/73578 |
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