Conceptualizing meaningful tourism experiences: Case study of a small craft beer brewery in Thailand

• Main Authors: Rangson Chirakranont, Malinvisa Sakdiyakorn
• 其他作者: Mahidol University
• 格式: Article
• 出版: 2022
• 主題: Business, Management and Accounting
• 在線閱讀: https://repository.li.mahidol.ac.th/handle/123456789/73567

An experience-driven conceptualization to understanding craft beer tourism is explored through the case study of a small brewery in Thailand. Adopting a four-pronged qualitative research design, the study reveals how the combined values of staged experiences, co-creative experiences and transformati...