Understanding the Adoption Factors Influence on the Use of Intelligent Travel Assistant (ITA) for Eco-Tourists: An Extension of the UTAUT
© 2019 World Scientific Publishing Company. The objective of this research is to investigate the antecedent factors involving eight variables, i.e. ease of use, trust, enjoyment, design, usefulness, quality, safety and empathy, which influence user acceptance of the intelligent travel assistant (ITA...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
2020
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| Online Access: | https://repository.li.mahidol.ac.th/handle/123456789/50461 |
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| Institution: | Mahidol University |