Understanding the Adoption Factors Influence on the Use of Intelligent Travel Assistant (ITA) for Eco-Tourists: An Extension of the UTAUT
© 2019 World Scientific Publishing Company. The objective of this research is to investigate the antecedent factors involving eight variables, i.e. ease of use, trust, enjoyment, design, usefulness, quality, safety and empathy, which influence user acceptance of the intelligent travel assistant (ITA...
Saved in:
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Article |
| Published: |
2020
|
| Subjects: | |
| Online Access: | https://repository.li.mahidol.ac.th/handle/123456789/50461 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|